A website is not just your company’s online brochure. You get to showcase everything that you wish to say to your existing and potential customers in the most creative way possible. But that money you spent on your website and your implemented designs aren’t working that well, if at all! Don’t you think a website redesign is the best option?
There are many reasons why you should update your website; some are stronger than others. However, consider updating your website before it’s too late. Half of the customers think a company’s website design is essential to the brand. Also, 59% of online users said they would instead visit a ‘beautiful and well-designed website than a plain one. Does this mean that aesthetics is the only thing that matters? Certainly not! It will all boil down to finding what’s lacking in your current website that repels users.
But what are those crucial indications you need to consider redesigning your website? Redesigning involves a great deal of money and time. So it’s always better to look for certain factors rather than blindly go behind the aesthetics. This is because any changes you make will be based on what works and what does not.
Your site resembles the one in the early 2000 or is very outdated.
In the present day and age, it is simple for a website to become updated. Websites must be trendy. For this, where else to look but at design trends on design platforms such as Behance, Dribble, etc.? The most crucial point here is to go for a timeless design and avoid falling for the common mistake of following the trend alone.
Let’s set aside the aesthetics; because it’s just a part. certain elements are necessary for this new age. It has to be there on the website.
Also, a user-friendly website platform is essential today when content matters most. You will spend less time figuring out how to update SEO meta tags or add new material to your website if you keep the user in mind during the website redesign.
When the website offers poor navigation
The golden rule of white space, crucial for keeping users’ attention, is frequently broken on crowded websites. People are naturally drawn to clean and uncluttered interfaces. So, putting too much information on one page makes visitors more likely to leave. If you offer someone too many alternatives, it will take them longer to choose one than if you gave them just eight. When there are fewer options, it’s easier to quickly weigh the pros and cons of each and make a choice. It’s been shown that 84.6% of web designers consider cluttered website design to be the number one error made by local firms.
The success of your website depends on how easy it is for people to find the information they need and move around it. An ideal site is one where visitors can arrive without considering what to do next. Getting from one point to another has to happen smoothly.
All of the pages on your site, not just the homepage, should have the same general design and navigation. Consistency in design elements like backgrounds, color schemes, fonts, and even the tone of your content may improve usability and the user experience.
For better ranking in search engines.
To take your content marketing to the next level, you must understand how SEO works. Start by collecting information about your website’s URLs using a tool like Screaming Frog. Also, use analytics of the search engine you are focussing on and find out the bounce rate, where it happens, navigation and ease of access of the content section, etc. in short, have a clear idea about what works and what’s not.
The design of a site that already exists may need to be changed so that search engines can index it better. This makes SEO effective and fruitful. To a certain extent, on-page optimizations are helpful, but more is essential.
One of the best times to make sure that on-page SEO is integrated into your site is when you first launch it or revamp it.
Some backend and frontend changes to your website could help search engines and people visiting it. The possible optimizations are faster website loads, clearer menus, and more organized internal links.
On the other hand, if your material is already doing well, you should avoid changing it too much (or keep it the same). If you want to get your content indexed and ranked quickly, you should try to keep as many things the same as possible for now.
Be mindful of any changes to the internal link structure. Again, your crawl data can be helpful here. Do you have pages that had thousands of internal links previously but are now barely linked? If yes, then this can impact the rankings for that page.
When your target audience has changed
Customer personas represent your target market’s segmented subsets that best represent your ideal customers. These fictitious characters stand in for your ideal consumers; they are based on research into your target audience’s demographics, online money-spending behavior, and informed guesswork about their backgrounds (primarily financial), goals, and pain points.
The target audience usually changes when there is a new product or a change in business goals. If it has changed, make sure that personas are created in detail, and research has been conducted to trace them thoroughly.
Make sure that each of your buyer personas has a unique landing page. By creating pages for specific segments or buyer personas, you may tailor the language, message, and video material shown to that audience and provide connections to more relevant information, offers, product sites, etc.
When your website is awfully slow
Conversion rates are three times as high on a site that takes one second to load as on one that takes five times as long.
Overall, conversion rates to goals are more important than transaction rates, but a site’s speed dropping to zero is a much bigger deal. The conversion rate decreases to 34% during the 2-second load time. After a 3-second load time, the conversion rate stabilizes around 29%, plummeting to another 6% with a 6-second wait.
If you want a super-fast website, you need to build it with that in mind.
Because mobile devices account for the vast majority of internet traffic, remember that people who use them are much less patient and willing to accept delays.
Your site’s performance may benefit significantly from precise adjustments to the design. Google PageSpeed Insights can tell you what problems are slowing down your website. This tool will show you how quickly your site loads and what you can do to speed things up.
If your website is still slow, consider changing the framework. For instance, Gatsby is one of the most prominent frameworks at present. The technology the framework offers has the ability to load pages in a second, just like that!
Too Much bounce rate
The proportion of visitors who only see one page before leaving your website is the “bounce rate,” and most businesses want to keep it as low as possible. One goal of every website should be to decrease the number of people who only look at one page and then leave.
There should be less of a “bounce rate” (the percentage of visitors that leave the site immediately after clicking a search result). The bounce rate is a meaningful way to measure how well your website and other marketing efforts are doing.
For example, a bounce is a website visitor who goes to your homepage but leaves right away by clicking the “Back” button. The percentage of “bounced” visitors is up by one.
There may be a problem if your site loses visitors and has a higher bounce rate than average since you will lose potential customers. As a result, your bottom line will suffer. To fix this problem and bring down your website’s bounce rate while raising conversion rates, revamp it.
Multiple factors might be the reason for the high bounce rate. Ranging from lousy navigation to poor design, the spectrum is vast. But with the right monitoring of analytics and user testing, it can be narrowed down. If the website redesign is the only option. Go for it!
Everything changed, and there is a dire need for rebranding!
Rebranding is the process through which a company alters its public persona. When your brand has been around for a long time, it may no longer connect with modern consumers, even if it is used to represent your company’s values. Analyze your brand to find the weak spots and fix them.
Every successful rebranding effort tries to change how the public thinks about a company in a way that lasts. Unfortunately, since these changes take time and work, many company leaders need more time or motivation to make them.
Redesigning a brand means bringing it up to date. A rebranding effort should not only change how your target customers see your brand, but it should also keep your company’s identity and core values intact. Reflection on the changes should continue beyond the website. It has to be evident in the slogan, design, logo, typography, marketing materials, and color scheme.
When your website lacks accessibility and security compliance
Accessibility has a more significant meaning than it used to. We generally conceive of this as being about individuals with impairments. But making sites accessible helps other people as well, like those who use mobile devices or have slow Internet connections.
90% of websites are inaccessible to impaired individuals who depend on assistive technology. In addition, 98.1% of landing pages showed obvious WCAG 2 deficiencies.
Also, the average number of components on a home page climbed from 887 in February 2021 to 955 in February 2022, a 7.7% rise.
Several regulations or laws enforce digital and non-digital accessibility. This includes the Americans with Disabilities Act in the USA (1990), the European Union Accessibility Act, W3C Web Content Accessibility Guidelines (WCAG), etc.
Use an online accessibility checker or seek manual help to check your website’s accessibility. It’s not only the law that requires you to make your website’s user experience (UX) accessible to everyone; it’s also the moral thing to do. Checking your site for typical accessibility problems manually takes time.
If the result is terrible after the analysis, go for a redesign. If minor adjustments can do the trick, go that route.
The greatness of your website means nothing if it isn’t generating the desired outcomes. Your website’s primary goals should be branding and conversion. If you feel unsatisfaction with the results of your current website, a redesign is your only option.
As you can see, a website redesign is something you can’t do with the help of a freelancer or even a team that is new to this. Contacting a professional service would be good. They can analyze your current website and guide you through all the essential steps of a successful redesign.
Are you looking forward to revamp your website design or design your all new website? Contact us. Perfomatix is one of the top website designing company. We provide top-quality web design and development services at affordable price.
To know how we helped our clients from diverse industries, then check out our success stories section.