iBeacon is a protocol developed by Apple Inc. It is based on Bluetooth Low energy proximity sensing by transmitting a universally unique identifier. This enables smartphones, tablets, and other devices to perform actions when an iBeacon is nearby. The applications of iBeacon in the IoT market is explored by various vendors.

iBeacon is a protocol developed by Apple Inc. It is based on BLE or Bluetooth Low Energy proximity sensing by transmitting a universally unique identifier. This enables smartphones, tablets, and other devices to perform actions when an iBeacon is nearby. The applications of iBeacon in the IoT market is explored by various vendors. It allows Mobile Apps, both iOS and Android to listen for signals from beacons in the physical world and react back accordingly. iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. 

This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones. Potential applications include mobile payments and shopper analytics and implementation outside of retail, at airports, concert venues, theme parks, and more. This technology should bring about a paradigm shift in the way brands communicate with consumers. iBeacon provides a digital extension into the physical world. 

The beacon device itself is incredibly simple. Each device contains a CPU, radio, and batteries, and it works by repeatedly broadcasting out an identifier. This identifier is picked up by your device, usually a mobile phone, and marks out an important place in your environment. The identifier is a unique ID number that your smartphone recognizes as unique to the beacon. Once connected, the beacon will carry out whatever function it has been programmed to perform.

Customized Google Ads, out-of-store marketing, advanced data gathering, and improved customer benefits are some advantages of using beacon technology. Ultimately, beacons enable a better understanding of the audience, supporting and complementing other marketing activities. The online-to-offline attribution modeling, user-focused proximity marketing potential, and Google My Business profile improvement are the most important features of iBeacon.