Even though the name has resonated recently, SaaS UIUX design has become the highway to any SaaS success. Let’s take this recent survey as an example. If a website has poor UX, 88 percent of visitors will not even bother returning.
In short, good UX design is essential for any SaaS (software-as-a-service) product before even thinking about ROI.
However, there are some SaaS UI/UX design best practices that you need to follow. especially in 2023.
Let’s dig deep.
Why Do You Need Good SaaS UIUX Design?
An efficient user interface is crucial to the growth of any SaaS business. If users are put through hard times, it could hurt their trust, happiness, company income, and, most importantly, reputation.
The user experience is the most important thing for a software-as-a-service (SaaS) business to do well. Expertise in both design and technology is required to create an engaging user experience. Companies that prioritize customer satisfaction make it big. Others perish!
Most products strive to jam as many features and pieces of information as possible into the onboarding process, with the mindset that they need to do an excellent job and introduce even the least valuable parts of their product.
Customer frustration and abandonment due to information overload will be the result.
First impressions are everything. Work with your user experience designers to develop an onboarding process that gives or asks for just the right amount of information at the right time.
A good onboarding process aids the clientele instead of making them feel like cramming for a test at the last minute.
For instance, trial consumers will taste the product’s worth throughout the onboarding process if you provide a good one. Proof of real value at the start of their trial, during the onboarding process, makes it more likely that they will become paying customers.
The churn rate will reduce drastically!
The churn rate is the percentage of consumers who discontinue using your product during a specific time frame.
One of the most significant difficulties for a SaaS business is retaining customers. Getting a new client may take a lot of time and money, but losing an existing one is much worse.
Customer churn can be affected by several factors, such as how easy it is for a new user to get started, how well the app works, and how happy the user is with the product.
Your product’s success or failure depends on several factors, one of the most important being the user experience (UX) provided by your SaaS offering. To keep and grow your customer base, it’s essential to give customers a good experience and meet their expectations. By making it easier for customers to see how your product meets their needs.
Maximum ROI (return on investment)
The usefulness of a product or service is increased by a good design. As a result, this contributes to happier customers overall. Customers who are satisfied with the product or service are more likely to repurchase it and spread the word about it to others. In other words, the value of UI/UX is shown by the fact that every well-designed SaaS program can boost ROI.
Reduced Production cost
A SaaS UIUX designer will test the software product with real users and review the design to ensure it works. This allows you to find out what doesn’t work before developers develop it, enabling you to test many concepts without losing time or money.
The ability of a designer to quickly change prototypes lets you make decisions and make sure you make the correct app from the start. Troubleshooting may be done at any time before the scheduled delivery date.
Even security becomes a part of good UX.
Instead of requiring users to go through a lengthy and complicated verification process, UX designers may just send URLs to the emails used to sign up for the site.
P2P conferencing is one such method. Your email will have a link to the meeting. You’ll be automatically added to the meeting if you click that link. Simple and clever.
On the contrary, things you have conceived as good practices, like CAPTCHA, might do the opposite. The reason is that you are subjecting the user to a poor experience with a CAPTCHA that is too difficult to complete. If users are constantly asked to prove that they are not robots, they may decide not to revisit your site.
Improve the usability and significance of security alerts. Users should be told why they need to take extra steps because of security measures. Demonstrate your skill as a designer. Instead of a long security document, copies and images can make a good UX.
SaaS UI/UX Design Best Practices 2023
Navigation’s very crucial
A recent poll found that half of the people who visit a website use the menus to move around. So it’s evident that navigation is crucial for success.
When designing software-as-a-service (SaaS) applications, ease of use and familiarity with the interface should be high priorities. Customers should not have to spend time seeking what they came here for; instead, they should find direct connections to the relevant product pages on the homepage.
Breadcrumbs are a kind of on-site navigation that aids users in finding their way through a website. This type of orientation is crucial if users come to the site from anywhere other than the homepage.
Regarding the menu, every item should go to a specific page. Some users might need clarification or feel annoyed if they click on essential navigation elements that don’t lead anywhere.
A simple navigation bar showing the most crucial links is a UX navigation best practice. Instead of individually listing each product and service, grouping them into broad categories is more efficient.
Also, the visual design should clarify whether the key navigation elements are actual links or just headlines by using a different font style or color for the latter. A pointer cursor appearing over links is also a helpful signal.
Last but not least, moving around in apps and websites is already unsettling enough without having to strain your eyes to see the menu. So, visual contrast should also be given great importance in SaaS UI/UX design.
Keep all the platforms in mind
The increasing popularity of mobile devices means that it’s more important than ever to ensure that your website looks good and functions correctly across various devices.
However, if you’ve carefully planned for cross-platform connectivity, your app will live on one or more platforms. The app will live with its own set of users and unique set of behaviors and interactions. Even if apps look the same on Android and iOS devices, they may still bother iPhone users if they don’t support things unique to the iPhone ecosystem.
That said, keeping a consistent look across all platforms is essential if you want users to trust you. It guarantees uniformity in presenting the brand. Brand recognition is boosted as a bonus.
The user experience should be the same on all platforms, meaning all SaaS UIUX design elements should be laid out similarly. Users should have the same experience with a product on both a desktop computer and a mobile device. This is why it is crucial to keep things the same across platforms.
“User onboarding” teaches a new user how to use a product through well-planned interactions and instructions. It may range from a simple “hello” and explanation to detailed step-by-step instructions. Your consumers will be more likely to see the value of your product if you make it easy for them to get started with it.
The users who abandoned the software probably downloaded it because they felt they would get something valuable. However, their experience was the opposite after using it.
Ensure that the onboarding process focuses on the user and not on how the product works. Always point out your product or feature’s value and how it will help clients reach their goals.
User research could help your team understand and connect with the people you want to reach. User testing and usability analysis can help your team improve the product’s overall design and determine which features are most important during the onboarding process.
Establishing benchmarks during the onboarding journey is crucial for success. There is a potential customer service contact point at each stage.
When you’ve tallied up all the checkpoints, you can start visualizing and strategizing the conversation that would need to take place between the client and the supporting staff member to get them through each one.
Avail the power of interactive design
The iterative design cycle includes steps such as solution ideation, prototype construction, and analysis to make the best possible product. In addition, the iterative design enables timely and trustworthy user input through comments and surveys. Companies adopt the idea of iterative design because it helps designers to see the prototype’s flaws long before they are used in the final product.
Due to the cyclical nature of UX design, the iterative model may be helpful. With this approach, your UX design team may become more efficient. As a result, the products they make may meet or exceed user needs and expectations.
Be better at color and themes
There are several arguments in favor of learning how to use color strategically in SaaS UIUX design. Colors come into play at first glance for the users, and the design has to be legible so that the users can find their way around with little effort. Furthermore, color has the potential to arouse deep feelings or provoke quick responses.
There are best practices to remember while designing a website or app user interface. One option is to use a navigation bar that is easy on the eyes by employing light, neutral hues. On the other hand, the reminder of the design would benefit better from a dark blue or a deep red.
You may boost your website’s click-through rates by using color psychology. By carefully choosing the colors on your site, you can give it a pleasant feel and make an impression that will last.
Go for seamless information architecture.
The UX design approach always includes the architecting of information as a standard step. Information architecture is more than simply a sitemap showing which pages connect to which others; it defines every possible route a user might take via an app or website. A product’s information architecture (IA) is like a blueprint that details the product’s structure, features, and organizational structure.
With IA, you may increase your brand’s value in prospective customers’ eyes and boost sales. Even for a seasoned designer, translating abstract ideas into clickable graphics and links may take a lot of work. Consider mind-mapping software if you need help connecting your thoughts to concrete outcomes.
Visual hierarchy is a valuable tool for IA because it helps the reader understand the bigger picture and makes it easier to show the essential parts of the product.
A sound visual feedback management system
You can ensure that your product meets your customers’ needs by getting to know them and soliciting and responding to their feedback.
The consequences of every contact may be made more transparent and understandable via feedback. This part of the design is meant to tell the user if they (or the product) have reached the goal.
A visual feedback tool can be used to test and analyze how easy it is to use a website. It facilitates the gathering of feedback from customers using surveys that may be triggered by specific actions taken within the platform or that can be placed directly into the website.
Using a visual feedback tool, your digital team may make this process easier for your website users and staff. Time and energy can be saved at every step of the process, from collecting feedback with feedback forms and snapshot tools to analyzing it on dashboards, sharing it with colleagues, and acting on it.
A good UX design can be the winning formula for a SaaS product. A good UX design company can help you create a product that offers great UX, a minimal churn rate, and a seamless journey to users.
Best practices are everywhere. However, time and costs often prohibit people from adopting it. This is where you must understand that if a product fails, the amount of money you save is meaningless. So, it’s better to bring design thinking into the initial stages and cook up a product with everything it needs to win.
Are you looking forward to a hire a professional SaaS UIUX Design Company?
If yes, then contact us. Perfomatix is one of the top SaaS UIUX design provider. We provide premium-quality UIUX services at affordable cost.
To know how we helped our clients from diverse industries, then check out our success stories section.