The Singapore based media and entertainment company with the widest range of media platforms spanning digital, television, radio, print and out-of-home media. To engage, entertain and enrich audiences by harnessing the power of creativity is their mission.
The scope of the project is to develop an Augmented Reality platform-based marketing campaign to achieve the following.
- The user can download the app and scan posters of newly launched drama series.
- The user can use the new menu to scan the posters of the newly launched drama series.
- The app detects the poster and plays the corresponding AR trailer.
- The user also gets an option to redeem coupons.
A complete Augmented Reality based mobile application platform for branding and promotions. The mobile app is intended to scan posters and play the corresponding trailers for drama series. The app also displays coupon codes which can be redeemed by users.
The platform has the following components:
- Android mobile application for users
- iOS mobile application for users
- Front End – HTML, CSS, AngularJS
- Back End – Java Spring MVC 3
- DB – MySQL
- iOS -Swift
- Android – Java, XML