About the Client

The client is a Singapore based media and entertainment company with the widest range of media platforms spanning digital, television, radio, print and out-of-home media. The group is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as International channels, and working on mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

About the Project

Client is developing a technology which will leverage the power of Augmented reality for the purpose of Branding and promotion. The technology needed a complete Augmented Reality platform which could solve the following use cases

  • Admin for managing the rewards and for running promotions.
  • Users can download the app and scan posters of newly launched drama series.
  • AR Engine to detect the patterns and colour scale of the poster to match it with a target image.
  • Users can use the new menu to scan the posters of the newly launched drama series.
  • The app detects the poster and plays the corresponding AR trailer.
  • The user also gets an option to redeem coupons.
  • Separate section for users to claim the reward after watching/promoting the video.

Challenges

Develop an Augmented Reality platform-based marketing campaign to achieve the following;

  • The user can download the app and scan posters of newly launched drama series.
  • The user can use the new menu to scan the posters of the newly launched drama series.
  • The app detects the poster and plays the corresponding AR trailer.
  • The user also gets an option to redeem coupons.

Implementation

The power of Augmented reality is completely utilised to develop a mobile Application which will enhance one’s current perception by modifying the system for the purpose of branding and promotion of the client group. The technology is developed in such a way which will extract the real world experience into the simple Augmented Reality platform. The Mobile Application with inbuilt Augmented reality technology is successfully launched for Android and iOS.

The Solution

A complete Augmented Reality based mobile application platform for branding and promotions of client group was custom built which is intended to scan posters and play the corresponding trailers of drama series and also displays coupon codes which can be redeemed by users with the following components:-

  • Web App for Admin for managing the rewards and for running promotion
  • Android mobile application for users
  • iOS mobile application for users

Architecture Diagram

Screens

AR for media marketing

Technology Stack Used

Front End HTML, CSS, AngularJS
Back End Java Spring MVC 3
iOSSwift
Android Java, XML
DatabaseMySQL

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